$100m Business Founder Chats HYROX (LSKD Owner - Jason Daniel)

In this week’s episode of the Rox Lyfe podcast I’m excited to bring you my conversation with Jason Daniel (@jasondaniel__). Jason is the founder, and owner, of @LSKD – the huge, Australian based, activewear brand that has grown to over $100m in revenue, with a mission is to inspire you to be 1% better every day through sports, fitness and adventure. Jason built LSKD following his career in motorcross and they’re now recognised as one of the main brands serving the functional fitness community. We talk about Jason’s journey over the years, the LSKD values and how that can be applied to you as an athlete, we have a great chat about HYROX, the elite level athletes that LSKD work with, and much more.

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