The Marketing Umbrella Podcast

099: More Lift & Leverage With AI with Mike Roberts

Nov 15, 2024

43:06

Can AI give your SEO the boost it needs to climb back to the top of search rankings?

Mike Roberts, CEO of Rivalflow AI and SpyFu, knows how to leverage AI to help brands get their content noticed and reclaim those top spots in search rankings. With a solid background in SEO and marketing tech, Mike created Rivalflow to help businesses identify gaps in their content and make impactful updates. Recently, on The Marketing Umbrella podcast, he shared practical insights into why companies often lose rankings to competitors—and, more importantly, how they can get them back.

In this episode, Mike explains how AI can analyze competitor pages, revealing where they’re excelling and where your content has room to improve. This approach takes the guesswork out of SEO by showing you precisely what’s working in your industry and how you can adapt. He highlights that this use of AI makes SEO faster and less daunting, allowing brands to make data-driven decisions on content updates without wasting time.

Mike also emphasizes that, rather than fighting against Google’s ever-evolving algorithms, businesses should focus on staying relevant and adapting to changes. Rivalflow AI empowers brands to protect their rankings by focusing on quality content and meaningful updates, helping them stand out even among bigger players. By taking a strategic approach, Rivalflow enables businesses to keep their visibility strong and their rankings competitive.

Here are the key takeaways from the conversation:

AI is reshaping SEO by improving content and helping businesses boost their search rankings amidst rising competition.
Incorporating customer feedback while staying true to the product’s vision prevents feature overload and ensures continued relevance.
Modern SEO strategies use AI to assess content quality, transforming how content is evaluated and improved beyond just keywords.
Adding personal voice, humor, and visuals to AI-driven content increases engagement and connects better with audiences.
Launching a minimum viable product (MVP) and quickly iterating based on user feedback ensures product relevance and adaptability.
AI tools are essential for marketing agencies to compete by streamlining content updates and optimizations across platforms.

As a closing thought, "AI tools can be your secret weapon for rising above the crowded SEO landscape with high-quality content.”

Listen to the full conversation here: