Lead-Lag Live The Forgotten Hedge: Brandon Thor on Gold, Sovereignty, and Beating Wall Street’s Game
Sep 18, 2025
In this conversation, Brandon Thor, CEO of Thor Metals Group and advocate for financial sovereignty through gold, sheds light on the misconceptions surrounding the precious metal. He discusses why less than 1% of investors own gold, emphasizing its stability against counterparty risk. Brandon critiques Wall Street's resistance to gold ownership and highlights his firm's transparency in combating industry markups. He also argues that crypto falls short as a true alternative and stresses the importance of gold in intergenerational wealth transfer.
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Sovereignty As A Financial Principle
- Sovereignty means holding assets free of counterparty risk to protect your standard of living.
- Brandon Thor argues physical gold enables true financial sovereignty in ways fiat cannot.
Fee Incentives Shape Advice
- Wall Street's fee-driven model discourages recommending physical gold to clients.
- Brandon Thor says advisors rarely suggest gold because it undermines recurring revenue streams.
Gold's Paradox: Obvious Yet Underheld
- Despite millennia of value, less than 1% of investors hold physical gold today.
- Brandon Thor attributes this to opposition from big industries and government priorities favoring fiat demand.