Eat Blog Talk 725: Selling Digital Products Feels Hard? Here's Why and How to Fix It With Emily Baksa
Emily Baksa teaches us how to confidently sell low-ticket digital products by shifting our mindset, simplifying strategy, and making the most of our email lists.
Emily Baksa is a copywriter and marketing strategist who helps food content creators gain creative and financial freedom so they keep loving what they do. She helps her clients create more time, money, and ease through a diversified content strategy that boosts traffic, builds community, and generates independent revenue streams. Inspired by the chefs she worked alongside during her six years in hospitality, she launched her business to help creatives like them thrive. She has since partnered with over 20 food content creators, establishing herself as an industry leader and featured speaker at events like the Tastemaker Conference.
Learn how to build sustainable income with digital products, why mindset is your biggest hurdle, and how to confidently step into the role of "salesperson" without feeling salesy. Emily breaks it all down with practical, proven strategies for getting more eyes (and buyers!) on your offers.
Key points discussed include:
- Selling is serving: Shift your mindset from "selling is scary" to "selling adds value" - it's about helping your audience, not manipulating them.
- Start small, succeed big: Low-ticket digital products ($5 - $20) are powerful revenue generators when sold through a well-nurtured email list.
- Copywriting that connects: Effective sales emails lean into emotion, transformation, and storytelling - not a boring list of features.
- Ditch perfectionism: Your first launch won't be perfect, and that's okay - launching messy is better than not launching at all.
- Email is your secret weapon: Use segmentation, intentional sequencing, and opt-outs to create email funnels that convert without overwhelming your list.
- Reframe unsubscribes: Losing the wrong people from your list is actually a win - it makes space for the ones who truly want what you're offering.
- Confidence compounds: The more you sell aligned products, the easier and more natural it becomes. Practice builds belief.
- Your value is real: Stop giving everything away for free. Your work is worth more than a free blog post - it's time to charge for convenience, curation, and expertise.
Connect with Emily Baksa