Real Estate Team OS [Techtember] 045 Marketing and Your Tech Stack with Chase Whitney
Chase Whitney is doing geographic farming activities today that he was doing as a pre-teen to support his parents' real estate business. After more than a dozen years as an agent himself, Chase still does many hands-on, in-person, face-to-face, and human-to-human activities that can’t be scaled or leveraged.
But he’s also passionate about tech and improving The Whitney Team’s marketing and finances through that passion.
Learn how they expanded from a father-mother-son trio to an 8-person team, the 5 pillars of their tech stack (and his preferred vendors for each), what he learned using 7 different CRMs in 7 years, how he overcame shiny object syndrome, and much more!
Watch or listen to this Techtember episode with Chase Whitney to learn:
- The when-you-know-you-know aspect of team culture
- Moving from a father-mother-son real estate business to the fits and starts of building out their real estate team
- Why old-school, manual, hands-on, and human-to-human marketing is so valuable in a tech-enabled age
- Overcoming the challenge of being drawn toward shiny objects
- The five core pillars of your real estate tech stack and the two rules that support them all
- What he learned by migrating their database through seven CRMs in a seven-year period
- Tips for improving your retargeting ads and alleviating ad fatigue in your target audiences
- How their direct mail strategy is targeted and tracked with tech
- Why front-facing IDX is irrelevant and what to look for in a real estate website solution
- Ways to leverage your best asset - property! - to create more valuable conversations
- The two main problems or questions that agents and team leaders reach out to him with
At the end, learn about bleeding red and gold, hours of research to save $2, and the problems with audiobooks.
Connect with Chase Whitney:
- https://consultwithchase.com/
- https://www.instagram.com/chasewhitney_re/
Check out the book we talked about but couldn’t remember the title of:
- https://www.amazon.com/Oversubscribed-How-People-Lining-Business/dp/0857086197
Check out Real Estate Team OS episodes with people Chase mentioned:
- Ep Elena Kee https://www.realestateteamos.com/episode/real-estate-crm-elena-kee-technology
- Ep 043 Chelly Herren https://www.realestateteamos.com/episode/techtember-operations-real-estate-tech-stack-chelly-herren
- Ep 028 Jeffery McGonigle https://www.realestateteamos.com/episode/real-estate-agent-proficiency-jose-samano-jeffery-mcgonigle
- Ep 041 Justin Benson https://www.realestateteamos.com/episode/techtember-shaping-tech-to-your-way-of-doing-business-with-justin-benson
Connect with Real Estate Team OS:
- https://www.realestateteamos.com/subscribe