Ever wondered how a band of misfits turned shared frustrations into a thriving podcast? In this episode, we’re sharing our origin story, revealing how they met, bonded over common pain points in the product marketing world, and turned candid conversations into a platform that challenges industry norms.

Packed with spicy takes, behind-the-scenes laughs, and actionable advice, this episode is a testament to the power of finding your people and staying true to your vision.

How PMM frustrations sparked the idea for the We're Not Marketers podcast.
How we’ve turned banter and venting sessions into a thriving community.
The secret to developing a contrarian yet authentic point of view.
Why we stand out in a crowded product marketing landscape.
Message testing and building a relatable brand voice.

Tune in to discover why authenticity, fun, and a unique point of view are the ultimate game-changers.

Timestamps:

00:00 Introduction and Episode Context

01:32 Meet the Hosts

01:59 How We Met and Formed the Podcast

02:34 The Organic Evolution of the Show

04:13 Challenges and Dynamics of Product Marketing

06:52 Developing a Unique Point of View

09:46 Contrarian Perspectives and Testing Ideas

12:57 The Role and Identity of Product Marketers

21:11 Positioning and Future of Product Marketing

24:23 Tattoos in the Workplace: A Changing Perspective

25:09 Belief in Our Mission: Every Day Commitment

26:08 Navigating Skepticism and Valuing Disagreement

26:51 Embracing Learning and Marketing Communities

30:04 The Freedom of Creative Expression

35:03 The Importance of Fun in Work

40:40 Stoic Wisdom and Final Thoughts

Show Notes:

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Building We're Not Marketers 💀 The Podcast Origin Story