For most designers and makers, our relationships with retailers can make a major difference in our businesses. And while I know it can be discouraging to watch your outreach emails go unanswered, this kind of slow, steady work is the path to a sustainable and successful business. The key is to keep showing up, put your best foot forward, and get yourself seen by the right people.

In this episode, I’m talking to designer, illustrator, and store owner Genesis Duncan about her experience being both a retailer and a wholesaler. She’s sharing the mindset shift that happened when she got to see the industry from the other side. Plus, she’s explaining how zip code protection in Faire might actually be limiting your business.

You'll learn:

Making the mindset shift from “maker” to “business owner”
How your Faire zip code settings might be limiting or excluding buyers
Why it’s so important to keep showing up, even if it doesn’t feel like you’re being heard

For full show notes, resources and a transcription, please head to bit.ly/PTPEp230

For more support with your marketing & sales strategies, check out LABS at http://www.prooftoproduct.com/labs

230 | You May Want to Turn Off Zip Code Protection on Faire with Genesis Duncan | Graphic Anthology