E514 KSI

48 snips

Jul 2, 2024

KSI, a versatile content creator, boxer, musician, and co-founder of Prime, joins the conversation with Theo Von. They dive into KSI's journey from growing up in London to launching his successful beverage brand. The duo shares insights into the cultural contrasts between the UK and the US, funny celebrity encounters, and the complexities of fame. KSI also discusses the vibrant YouTube boxing scene and the impact of social media on self-image, all sprinkled with humor and relatable anecdotes.

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ANECDOTE

KSI's Prime Hesitation

KSI initially hesitated to join Prime due to uncertainties surrounding the product and partners.
After those issues were resolved, he fully committed, leading to Prime's massive success.

ADVICE

Power of "No"

If unsure about a business decision, say no.
You're likely okay where you are, giving you time to assess the situation.

ANECDOTE

Prime's Marketing Blitz

Building Prime required intense marketing and travel.
KSI and Logan Paul's dedication and belief in the product led to its success.

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