Behind the Scenes of Prime

This chapter delves into the challenging journey of launching the beverage company Prime, emphasizing the extensive promotional efforts and the hurdles faced in a competitive market. The speakers share personal anecdotes about trusting instincts in business, navigating fame, and the impact of popularity on their everyday lives. They also explore the complexities of fame, discussing its burdens and benefits, alongside humorous experiences that highlight the quirks of celebrity culture.

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