How did Bumble's rebrand turn into one of the biggest marketing flops in recent history? This week, Michelle walks through all of the tea on this one as a reminder of why consistent brand messaging is vital. She also discusses other branding flops and marketing mishaps, from Instagram's sticker layout to JoJo Siwa. This is a case study in branding you won't want to miss! ------------------------- In today's episode, we cover the following:

Bumble's history
Bumble's relaunch and failed billboard campaign
Bumble's apology
Why was Bumble's campaign a miss from a marketing standpoint?
Instagram's terrible stickers UI/UX
JoJo Siwa's personal rebrand
Things to be learned with branding

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163. Bumble's Rebranding Fail and Other Marketing Flubs