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Politicians on TikTok engaging young voters, rise of country music, Temu's marketing blitz, tradition of who pays for a first date
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Quick takeaways
- The Super Bowl remains the most-watched broadcast in US TV history, suggesting that breaking its dominance requires a high-stakes competition featuring top athletes from around the world.
- TikTok is emerging as a powerful tool for politicians to engage with younger voters globally, as seen through President Biden's use of the platform and Indonesian candidates leveraging its popularity.
Deep dives
Super Bowl Dominance and Potential Challenges
The Super Bowl continues to dominate as the most watched broadcast in US TV history, with Super Bowl 58 attracting a record-breaking 123 million viewers. The dominance of the NFL's championship game is unprecedented, accounting for 29 out of the 30 most-watched US broadcasts. Breaking this stranglehold may only be possible with an extraordinary event that gathers the best athletes worldwide for a high-stakes competition, such as a billion-dollar sponsored 100-meter dash featuring top athletes like Messi, Ronaldo, and Serena Williams.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode