Temu's $2B Marketing Blitz & Campaigns Take to TikTok
whatshot 6 snips
Feb 13, 2024
The conversation kicks off with politicians using TikTok to reach younger voters, highlighting the shift in modern political engagement. Beyoncé stuns fans with a surprise country album, showcasing a growing genre trend. Temu's aggressive advertising raises questions about its financial strategy and impact on Meta's earnings. Dating habits are scrutinized, revealing old norms about who foots the bill for first dates. Lastly, the post-pandemic gym rush fizzles out, and an inexplicable AM radio tower disappearance adds a curious twist.
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question_answer ANECDOTE
Biden on TikTok
President Biden joined TikTok despite the app being banned on government devices.
He aims to engage younger voters, given his low approval rating (23%) among 18-34 year olds on the platform.
insights INSIGHT
Global TikTok Politics
Politicians worldwide are using TikTok to connect with younger voters.
Indonesian presidential candidates are using TikTok, embracing trends and memes to appeal to Gen Z and millennials.
question_answer ANECDOTE
Country Music Boom
Beyoncé announced a country album, following a trend of non-country artists exploring the genre.
Lana Del Rey and Post Malone also plan to release country albums, indicating a shift in the music industry.
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Episode 256: Neal and Toby get into why politicians are using TikTok to engage new voters...and new users such as President Biden. Then, Beyoncé shocks the world with the announcement of her country album, but she isn't the only one who's jumping on the bandwagon. Next, Temu looks to attract US customers by doing what it knows best: spend millions on advertising. Plus, Toby examines an age-old trend of men paying for the first date. Lastly, the January gym rush is nonexistent and a radio tower mysteriously goes missing.
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