Online review sites are increasingly important for product and service consumers, but to what extent are people really taking them into consideration when selecting an attorney? If potential clients are counting stars before they call, how do lawyers take control of their online reputations? Furthermore, with limited time and marketing budgets, what should solo and small firms focus on?
On this episode of The Legal Toolkit, Jared Correia interviews Jabez LeBret, co-founder of the digital marketing agency Get Noticed Get Found, about how lawyers can and should monitor their online reviews, how to respond to negative feedback, and ways to increase positive reviews where they matter.
Topics include:
- General consumers' interest in online reviews
- Get stars to get calls
- The hierarchy of your online marketing budget
- Ethical responsibility of review content
- Who to send to Google, Yelp, and Avvo
- Two types of clients who leave anonymous reviews
- Checking your pride at the door when responding
- Collecting and analyzing data to determine what’s effective
Jabez LeBret is the co-founder and chief marketing officer at the digital marketing agency GNGF (Get Noticed Get Found). He is co-author of “Online Law Practice Strategies,” a columnist for NBC Chicago Business, and a regular contributor to Forbes in the areas of Business and Technology. Jabez is also a sought after speaker on a number of topics including ethical online marketing, reputation management, and marketing analytics.
Special thanks to our sponsor Amicus Attorney.