Mostly Growth

Why ‘Growth’ Isn’t Just a Fancy Word for Marketing (with Leah Tharin)

5 snips
Nov 5, 2025
Guest
Leah Tharin
Leah Tharin, a product-growth leader and host of Producty, dives into why growth connects marketing traffic to product revenue. She introduces a new mid-funnel segment of visitors who seek product information rather than onboarding. Leah advocates for structuring content for AI and warns against gaming search metrics. She emphasizes the importance of qualifying buyer intent before trials and creating specialized metrics for ideal customer profiles. The discussion concludes with humorous stories about business blunders and pricing strategies in shrinking markets.
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INSIGHT

Growth Bridges Marketing And Product Value

  • Growth connects marketing traffic to product value by focusing on conversion, not raw leads.
  • Growth's role is to bridge marketing-driven visitors into revenue through improved activation flows.
INSIGHT

The Missing Middle Of Visitors

  • There's a large middle segment of visitors who want product information, not onboarding.
  • Shoveling those visitors into trials inflates trial counts but hurts downstream revenue and conversion.
INSIGHT

AI Creates An SEO-Like Arms Race

  • AI ingestion repeats SEO's arms race: machine-readable content gets gamed and poisoned.
  • Models summarize probabilistically and may drop your key fact unless you explicitly signal its importance.
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