Episode 252: Scott Shou workshops a challenge: teaching a customer dog new tricks.
⏱️ Timestamps:
00:00:00 - Intro
00:01:18 - Scott’s journey into algorithmic marketing
00:02:02 - Marketers evolving into business builders
00:03:42 - Breaking bad testing habits
00:05:10 - Better testing through communication
00:06:31 - The auto insurance test case
00:08:36 - Measuring rigor over randomness
00:09:14 - How beer started a business bond
00:10:48 - Building better processes through data
📺 Lifetime Value: Your Destination for GTM content
Website: https://www.lifetimevaluemedia.com
🤝 Connect with the hosts:
Dillon's LinkedIn: https://www.linkedin.com/in/dillonryoung
JP's LinkedIn: https://www.linkedin.com/in/jeanpierrefrost/
Rob's LinkedIn: https://www.linkedin.com/in/rob-zambito/
👋 Connect with Scott Shou:
Scott's LinkedIn: https://www.linkedin.com/in/scottshou/