

5 Tips For Kickstarting Your New Digital Media Brand
Jan 13, 2021
Discover how platforms like TikTok can redefine a creator's journey, offering unique organic visibility. Learn key strategies for navigating the digital media landscape and why hard work is essential for success. Hear about the importance of targeting niche audiences and the warnings about potential content saturation. Plus, get inspired by a listener's uplifting story of personal reinvention driven by passion as they build their brand. Dive into these insights to kickstart your digital media endeavors!
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Episode notes
Audit TikTok
- Spend 5-10 hours consuming content on TikTok to understand the platform.
- Search relevant hashtags and observe what kind of content is performing well.
Focus on Audience, Not Self
- Focus on providing value to your audience instead of selfishly seeking followers or engagement.
- The only way to win is by focusing on the audience, not yourself.
Supply and Demand in Content Creation
- Content creation is a game of supply and demand, with many creators and limited audience attention.
- Differentiating oneself is crucial for standing out and gaining traction.