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The Real Reason Your Dental Implant Practice Isn’t Growing (Hint: It’s Not Your Marketing)

11 snips
Jun 20, 2025
Denise Ellis, founder of Crown Consulting and a seasoned dental practice consultant, shares her insights on scaling dental practices. She discusses the pivotal moments that inspired her work and emphasizes the life-changing potential of dentistry. Denise highlights key indicators for hiring associates, recognizing burnout, and the importance of defining business goals. With valuable advice on financial readiness and building a supportive culture, she inspires dentists to invest in their future growth and success.
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ANECDOTE

Life-Changing Denture Delivery

  • Denise recalls delivering a denture at 8pm to a woman freed from sex slavery who would see her kids for the first time in 15 years.
  • That moment revealed how dentistry can change lives beyond clinical outcomes.
ADVICE

Use Schedule Metrics To Time Hiring

  • Check schedule indicators before hiring: are you booked 30+ days, consistently doing 135–140+ production, and truly productively full?
  • Use these metrics to decide if you need an associate, hygienist, or expanded hours.
INSIGHT

Begin With The End Game

  • Start with the end game: know whether you want lifestyle, multi-location growth, or a PE exit because it shapes every decision.
  • Clear end goals act as road signs guiding staffing, revenue targets, and strategy.
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