The Vergecast YouTube chief product officer Neal Mohan on new features for creators in 2022
Feb 10, 2022
Neal Mohan, the Chief Product Officer of YouTube, shares insights on exciting new features for creators and users alike. He discusses the growth of YouTube Shorts, highlighting innovations that enhance monetization and collaboration. The conversation dives into the integration of interactivity in live streaming, as well as a revamped YouTube TV interface. Mohan also touches on the impact of blockchain and NFTs in the content creation landscape, showcasing YouTube's commitment to evolving the user experience and fostering community engagement.
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YouTube's Multiple Products
- YouTube isn't just one product anymore; it includes Shorts, Live, Music, and TV.
- Neil Mohan focuses on connecting creators and viewers across these platforms.
Metaverse on YouTube
- YouTube is exploring metaverse applications for increased interactivity in gaming and live streaming.
- This could include seamless transitions from viewing to gameplay and co-watching experiences.
NFTs and Creators
- NFTs and blockchain could empower creators through crowdfunding and new monetization models.
- YouTube is considering how these technologies can benefit both creators and viewers.