The Evolution of YouTube: Interactivity and Innovation

This chapter examines YouTube's journey towards enhancing connections between creators and viewers through innovative products like YouTube Shorts, TV, and music. It highlights the integration of gaming and metaverse concepts to create immersive experiences, emphasizing the importance of community interactions and gamification. Additionally, the discussion addresses the potential of blockchain technology, NFTs, and cryptocurrencies in transforming content creation and monetization within the YouTube ecosystem.