NDA's An Audience With: Terence Kawaja of Luma Partners
Jun 17, 2024
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Terence Kawaja, founder and CEO of LUMA Partners, discusses the resurgence of M&A activity in ad tech, industry trends, and the future outlook. Insights on creating parody videos for charity, challenges in the ad tech industry, and differences in entrepreneurship between the US and Europe are also explored.
Cannes event fosters strategic discussions in a creative environment promoting deal-making.
Ad tech industry shifting from art to science with focus on data-driven, technology-powered operations.
Deep dives
Overview of Cannes 2024
Cannes is a key industry event that provides a unique business environment for senior leaders. Unlike conferences in standard settings, Cannes offers a relaxed atmosphere in the South of France, promoting open dialogues and deal-making. The event facilitates strategic discussions and networking in a picturesque environment that fosters creativity and collaboration.
Cannes Parody Videos and Charity Support
Terry Kewarja, an investment banker and comedian, creates parody videos related to the industry. This year's video, 'Pitching in the Street', is aimed at supporting Team DIAA, a charity building schools in underdeveloped countries. The video aims to raise funds for the charity through humor and engagement with industry executives.
Resurgence of Ad Tech M&A
After a slowdown in deal activity in 2023, the ad tech industry is experiencing a resurgence in M&A transactions. Companies are now focusing on growth opportunities and positioning themselves for the future. With the imminent cookie deprecation and advancements in AI technology, the industry is witnessing an increase in deal-making activities.
Evolution from Art to Science in Advertising
The advertising industry has transitioned from a focus on creativity to a more data-driven and technology-powered approach. This shift has resulted in the incorporation of AI and technology in various aspects of ad operations. The industry's evolution reflects a move towards greater efficiency, effectiveness, and innovation in the digital advertising landscape.
In the first of our special 'An Audience With' podcasts from Cannes 2024, NDA editor Justin Pearse speaks with Terence 'Terry' Kawaja, founder and CEO of LUMA Partners.
One of the most influential people in the industry, Kawaja tells why he still loves Cannes, explains why M&A activity is back with a bang and describes how ad industry has been been transformed from an art to a science...
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