New Digital Age
NDA's An Audience With: Terence Kawaja of Luma Partners
Jun 17, 2024
Terence Kawaja, founder and CEO of LUMA Partners, discusses the resurgence of M&A activity in ad tech, industry trends, and the future outlook. Insights on creating parody videos for charity, challenges in the ad tech industry, and differences in entrepreneurship between the US and Europe are also explored.
38:14
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Quick takeaways
- Cannes event fosters strategic discussions in a creative environment promoting deal-making.
- Ad tech industry shifting from art to science with focus on data-driven, technology-powered operations.
Deep dives
Overview of Cannes 2024
Cannes is a key industry event that provides a unique business environment for senior leaders. Unlike conferences in standard settings, Cannes offers a relaxed atmosphere in the South of France, promoting open dialogues and deal-making. The event facilitates strategic discussions and networking in a picturesque environment that fosters creativity and collaboration.
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