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NDA's An Audience With: Terence Kawaja of Luma Partners

New Digital Age

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Resurgence of M&A Activity in Ad Tech Industry

The chapter explores the increase in mergers and acquisitions within the ad tech industry, highlighting a shift towards growth strategies after a focus on profitability in 2023. Discussions cover recent deals, industry trends, the evolving landscape, and the role of technology in enhancing creativity while empowering human professionals.

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