NDA's An Audience With: Terence Kawaja of Luma Partners
New Digital Age
Resurgence of M&A Activity in Ad Tech Industry
The chapter explores the increase in mergers and acquisitions within the ad tech industry, highlighting a shift towards growth strategies after a focus on profitability in 2023. Discussions cover recent deals, industry trends, the evolving landscape, and the role of technology in enhancing creativity while empowering human professionals.
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