#67 Marketing Privacy in Web3: Lessons from Holonym & Silk with Yean Ketelers

Introduction & Role in Web3 – Overview of Holonym and Silk, and what makes them different from other wallets.

Proof of Personhood – What it is, why it matters, and how it’s being marketed to users.

Marketing Strategy – Challenges of competing in a saturated wallet market, strategies used for B2B vs B2C, and the importance of storytelling and education.

User Growth & Community – How Silk reached 150K users

Future Outlook – Lessons learned from marketing privacy/security products, upcoming plans for Silk V2