On this episode, I speak with Melina Palmer, host of The Brainy Business podcast.

Melina uses Behavioural Science to help everyone from global corporations to entrepreneurs understand the psychology of why people buy, unlocking the secrets of small changes that make a big difference via her podcast, public speaking, and column on Inc.com. She specialises in messaging, branding, advertisements, pricing and products that are more “brain-friendly".

The Brainy Business Website - https://www.thebrainybusiness.com

The Brainy Business Podcast - https://thebrainybusiness.com/podcast/

Melina's articles on Inc.com - https://www.inc.com/author/melina-palmer