The GaryVee Audio Experience The Current State of Social Media Marketing, AI & NFTs
Apr 12, 2023
Dive into strategies for effectively using green screens on TikTok, and explore the potential of AI tools like ChatGPT in marketing. The conversation dissects the current landscape of NFTs, revealing their speculative nature while remaining optimistic about their collectible future. It tackles the challenge of staying motivated in the face of social media criticism and highlights the need for personal accountability amid surveillance capitalism. Enjoy a thought-provoking look at how brands can adapt to emotional consumer demands and the ethical considerations surrounding new technology.
AI Snips
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Transcript
Episode notes
Strategic Organic Content
- Leverage "strategic organic content" (SOC) for better engagement.
- Use creative formats like green screen videos to boost viewership.
Relevance over Awareness
- Prioritize context and relevance over mere awareness in marketing.
- Focus on making your audience care about your brand, not just know it.
Big Company Mistakes
- Large companies often mismanage social media by treating it like traditional advertising.
- They lack sufficient output and strategic content, resulting in generic and ineffective messaging.