111. How Adrian Per Mastered Storytelling through Short Form Video

What's up Rock Nation, today we welcome Adrian Per. Adrian Per has seen meteoric success over the last year and half on social media, after making the decision to post for 365 days in a row. When everyone was focused on retention editing and trends, Adrian paved his own path and found his own style. Adrian is also an award winning director, and started a production company over a decade ago, called Lumpia Watermelon.

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Timestamps:

0:00 - Trailer

1:44 - Intro

3:52 - One Handed Crack

4:58 - Collaborating with Creators in NYC

8:11 - Being authentic and yourself in videos

9:34 - Taking inspiration from other creators process

10:20 - How to be more comfortable in front of the camera

14:09 - We Are Golden in NYC

16:53 - Why Adrian puts on his exhibits

19:21 - Advice for live events

20:54 - What NYC means to Adrian

23:20 - What a We Are Golden event is like

25:46 - How Adrian recharges his battery

27:57 - Adrian loves to golf

28:48 - Adrian’s Hobbies

30:46 - When is Adrian’s next event

32:04 - Lexar

33:01 - Adrian’s decision to post everyday for a year

34:52 - Retention editing

37:30 - How Adrian was able to post everyday

40:21 - The video that changed everything for Adrian

44:12 - Adrian thinks people give him too much credit

45:18 - Creating content with a camera vs a phone

47:21 - Pricing guide

49:55 - Adrian Gives away all his sauce for free

51:51 - Adrian’s go-to camera setup

53:02 - The importance of storyboarding

53:40 - Adrian breaks down time blocking

59:59 - You only get lucky if you’re putting up the shots

1:02:46 - Adrian had to put his own ego in check

1:05:18 - Knowing yourself more the older you get

1:07:34 - Talking to Camera vs Voiceover

1:08:45 - AMC movie pass

1:11:19 - Mistakes people are making on social media

1:12:40 - What makes a good video

1:14:25 - Starting Lumpia Watermelon

1:17:58 - Don’t go into business with your friends

1:19:57 - Find someone you work well with together

1:21:06 - Early days in the bay

1:22:25 - Working with E40 before moving to LA

1:25:39 - The one Opportunity that changed Adrian’s life

1:27:24 - Adrian’s favorite Lumpia Watermelon project

1:28:27 - How Lumpia Watermelon gets new projects

1:29:13 - What goes into Executive Producing

1:31:04 - Getting what you want out of talent as a director

1:35:05 - The future of Lumpia Watermelon

1:38:05 - Working with big brands on social media

1:38:59 - Getting dialed in with airport travel

1:42:39 - How doable Social Media is as a career

1:45:14 - Casey Neistat Inspiration

1:48:31 - Advice to your 18 year old self

1:50:30 - High School Dropout

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