The Boss Mom Podcast Getting over the fear of being seen so you can make more content w/ YouTuber Jessica Stansberry
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Mar 28, 2024 
Jessica Stansberry, CEO of Hey Jessica and a YouTuber, dives into the essential topic of visibility for entrepreneurs, especially women and mothers. She shares her journey of overcoming the fear of being seen, emphasizing that authenticity in content creation can break mental barriers. The discussion touches on the evolving nature of YouTube, the importance of audience affirmation, and how self-doubt can hinder one's potential. Stansberry's insights inspire listeners to embrace their true selves and confidently share their stories.
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Unexpected YouTube Growth
- Jessica Stansberry initially used YouTube to boost her blog's SEO, not as a primary platform.
- She noticed unexpected subscriber growth despite not promoting the channel, leading her to focus on YouTube strategies.
YouTube's Evolution
- Children now use YouTube like Netflix, indicating its evolution beyond a how-to platform.
- This shift impacts content creation, with a greater emphasis on personal connection.
Overcoming Content Doubts
- Doubts about content relevance may not disappear completely, even with experience.
- Audience affirmation helps overcome these doubts, reframing the issue as a personal rather than audience-related problem.