EP286 | Moving To Digital Business The Right Way With The Movement Maestro

This week, I got to chop it up with my BFF, Shante Cofield, aka The Movement Maestro. You know we love talking shop, and with everything going crazy right now, I wanted to get her perspective on what's happening in the digital space, especially with social media and pivoting online. Shante's got tons of experience with virtual visits, building online courses, and crushing it on Instagram, so she dropped some major truth bombs. We talked about navigating the pandemic panic, why doubling down on your existing people is key, the power of listening before creating, why niching down is even MORE important online, and the insane opportunity this moment presents for our profession if we don't just scramble back to the old broken model. Plus, we geek out on podcasting and why it's such a powerful tool right now. You don't want to miss this one.

🔑 Key Takeaways:

• In times of crisis, double down on your existing audience; they're far more likely to buy than cold traffic.
• Listen first, sell later. Understand your audience's current problems before creating or pushing solutions.
• Digital doesn't mean replicating in-person exactly. Identify your core value and find a virtual way to deliver it.
• Don't create a course just because you have time. Build what people are actually asking for and need. Validate the idea first.
• Niching down is crucial online. It allows the right people to find you easily in a vast digital space. Be the "thumb person."
• Podcasting is a powerful tool for long-form connection and building trust passively.
• Don't underestimate the power of direct communication (phone calls, DMs, emails) it builds real relationships.
• This "pause" is a massive opportunity to rethink broken models and build a better future for your business and the profession.
• Consistency and reps matter. Success (online or offline) doesn't happen overnight.

🧠 Pro Tip: When chaos hits, resist the urge to immediately sell hard to new people or give everything away for free. Your first move should be connecting with your existing clients and audience. Check in, ask how they are, listen to their current challenges, and then see how you can serve them, potentially with modified or new offerings based on what they actually need right now.

Connect with Shante:

• Instagram: @themovementmaestro
• Check out her courses (including the Instagram course she mentioned is currently discounted!) via her Instagram bio link.

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