78. Scaling Marketing, Sales, and Operations: A Look Inside a Fast-Growing E-Learning Biz

In this episode Neel and Johnny discuss in detail what it's been like for Johnny to scale Home Services Academy.

They chat about:

— The importance of marketing and sales being in sync, particularly in the early days of the business.

— How appointment setters can help drive a greater show rate for prospecting calls (Johnny also shares his pay rate).

— How Johnny and his team learned by doing when it came to qualifying leads.

Johnny also shares how his dramatic growth over peers who have been in the industry much longer than he has is a good reminder of not getting complacent and being willing to learn by doing when getting started (instead of getting paralysis analysis).

Enjoy the episode!