John is a marketing enigma, a “direct response customer attraction expert” who thinks way outside the box. His marketing consultancy business is called The Institute Of Wow – & John’s mantra is that one’s marketing needs to “wow” prospects. He’s also the guy who shocked the marketing world some years back when he convinced Jerry Seinfeld to come out of retirement.

John helps business owners understand how to exploit platforms like Facebook, Instagram, YouTube and LinkedIn. His client list includes 7 Eleven, Walt Disney, KFC and BP to name a few. In this episode, Cindra and JD discuss:

What marketing has to do with mindset
How to craft campaigns that grab attention
His top 3 strategies for incentive-based marketing offers
How he got Jerry Seinfeld to come out of retirement

HIGH PERFORMANCE MINDSET SHOWNOTES FOR THIS EPISODE

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645: How to Grow Your Business with John Dwyer, Institute of Wow