Using AI at Work: AI in the Workplace & Generative AI for Business Leaders 67: Using AI and Automation to Scale Lead Generation with Jay Feldman
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Sep 1, 2025 Jay Feldman, known as LeadGenJay, is a leading expert in AI and automation for lead generation. He discusses how AI transforms the sales landscape, boosting efficiency and client acquisition through innovative cold emailing and personalized outreach. Jay shares insights on the importance of omnichannel marketing strategies and AI's role in integrating various approaches. He also emphasizes building an 'AI Sales Director' to enhance team performance and offers practical tips for companies to stay competitive in a rapidly evolving market.
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From Medicine To Scalable Lead Gen
- Jay left medical training after building a marketing agency that scaled to $600k/month using cold email.
- He then rebuilt systems with automation and LLMs to survive changes in deliverability and scale.
Use Cold Email As Targeted Top-Of-Funnel
- Use cold email to reach a targeted B2B audience directly in their inbox for far lower cost than broad ads.
- Treat cold email as top-of-funnel marketing with precise list targeting and automation.
Relevance, Not Channel, Defines Spam
- Poor cold outreach is spam, while well-targeted, personalized outreach can be valuable and welcome.
- Quality of message and relevance determine whether cold contact is seen as helpful or spammy.