Consulting Success Podcast How to Launch A New Consulting Offer That Sells
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Oct 6, 2025 Learn what it takes to launch a consulting offer that sells. Start by identifying a productized problem and your target audience. Validate your idea through outreach on platforms like LinkedIn. Create a concise outline instead of building the product first. Consider incentive pricing for early buyers to gather valuable feedback. Promote your offer through a strategic campaign, adjusting your approach based on initial sales performance. Engage in continuous improvement by building, delivering, and optimizing your offer.
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Begin With A Clear Differentiated Hypothesis
- Start with a clear hypothesis: the specific problem you can solve and who has it.
- Define how your approach differs from the status quo so you avoid competing on sameness.
Validate Demand Before Building
- Validate demand publicly using emails, LinkedIn posts, and polls to start conversations.
- Treat low engagement as useful signal that your problem statement or positioning needs changing.
Costly Product Build Taught Market Testing
- Michael Zipursky recounts building an online product that mostly failed until they pivoted to the 5% people actually wanted.
- That experience taught him to avoid building extensive features before getting market feedback.