Aspen Ideas to Go Women Changing the Game in Pro Sports
The professional sports industry in the United States has historically been a man's game. Men have held leadership roles, designed competition formats, chosen which sports stories get elevated, and dictated how athletes are treated. What if pro sports were owned, designed, and run by women? It's already happening, in part, because fans are demanding it. But in the midst of this change, pro sports faces financial challenges from the pandemic and waning interest from younger generations. Angela Ruggiero, co-founder of the Sports Innovation Lab, Aleshia Ocasio, professional softball player, and Julie Foudy, co-owner of Angel City FC, talk with the Aspen Institute's Jon Solomon about how women are changing the game.
Future of Sports videos from the Aspen Institute: https://www.aspeninstitute.org/programs/sports-society/future-of-sports/
The Fan Project from the Sports Innovation Lab: https://thefanproject.co/