EP 39: Scaling your agency with Jason Swenk

Jason Swenk shares how to scale and sell. If you got a call with an offer, would you be ready? It happened to Jason Swenk. But, he had a plan and shares the details in this episode of Build a Better Agency.

Jason Swenk calls himself the defender of truth, justice, and effective business practices. 16-years ago, he founded a digital agency and they worked with clients like AFLAC, AT&T, Coca-Cola, and LegalZoom. He sold that agency and is now working with agencies, teaching them to use cutting-edge business strategies to defend themselves against the competition. His website, www.jasonswenk.com, has a plethora of information dedicated to educating agency owners including Agency Insights, his weekly newsletter.

 

 

 

What you’ll learn from Jason Swenk during in this episode:

• How Jason prepared his agency for sale
• The importance of systems inside an agency
• What to do when the systems you put in place make you nonessential for day-to-day operations
• Lead generation: why Jason believes this is the biggest pain point for agencies and what can be done about it
• How agencies can deliver exceptional value to clients willing to pay a premium price and how to get those clients in the first place
• How to recognize which clients to seek out and which to avoid
• Jason’s “Agency Playbook”
• Things agencies do to get in their own way
• Agencies and niche: why you need to start very, very small
• What can agencies do right now to take action on the ideas in this episode