The Business of Advertising

Leveraging platforms like LinkedIn and TikTok is emphasized as a crucial strategy for reaching target audiences effectively in the current marketing landscape. The discussion highlights how LinkedIn provides significant opportunities in B2B marketing, encouraging users to explore the platform for potential advertising credits. Similarly, TikTok is presented as an effective medium for businesses to engage consumers, especially during the holiday season. The ability to use TikTok’s creative tools for content creation and connection with influencers showcases its potential for driving sales directly within the app.