441 - Inside Look: Pivoting the Membership Academy

In this episode, I take you behind the scenes as I share how we’ve pivoted and refined Membership Academy in response to major industry shifts and the evolution of our member community.

I talk about why we decided to make our flagship Membership Roadmap course completely free, the thought process behind streamlining our membership tiers, and the exciting new resources and live programs we’re launching to help members scale, grow, and sustain their membership businesses over the long term.

This episode is packed with insights on adapting your own memberships to a more mature and competitive market, and offers a special incentive for our loyal podcast listeners.

In this episode:

• Why did we choose to make the Membership Roadmap, our signature course, available for free, and how does that reflect changes in the membership business landscape?
• How has the focus and structure of the Membership Academy evolved to better support members beyond the initial launch phase?
• What new features, live support, and advanced resources are now included in the Academy to help members with growth, scaling, and long-term sustainability?
• Why did we simplify from a two-tier to a single-tier membership model, and what does that mean for the kind of members we’re best equipped to help?

Key Quotes & Takeaways:

"We want to help people get started the right way, and if that means we have to teach them how to do it for free, then that's what we're going to do. Because I'd much rather we give away the right course than people spend money on the wrong course."

"But then we're going even further, we're scaling your business and then we're looking at that big, long term future high end stuff that you're going to be facing at that point in that journey when you get to your five year anniversary, ten year anniversary. So we really are moving the bar and we are going to be delivering this new material absolutely live over the next few months and beyond that, actually we are running Level Up Live."

"Membership Academy now is putting you on its shoulders and speeding ahead through the marathon of running a membership, growing it, scaling it, evolving it through all these new features and support."

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