Marketing Series #1 - Ben Nash

With marketing being the single biggest topic of discussion in the XY Community (www.facebook.com/groups/XYAdviser), we’re kicking off a brand-new series within the XY Podcast focused entirely on, yep you guessed it - marketing. Tailored for Financial Advisors but applicable to all other industry professionals, these episodes are going to give you practical examples and step by step processes with a look into how the most successful advisors are nailing this space.

First cab off the rank is none other than Ben Nash (LinkedIn:/benjaminjnash/) - Founder and Adviser of Pivot Wealth (www.pivotwealth.com.au) and Co-Founder of XY Adviser. Aside from a very strong beard game, Ben has built his advice business from scratch using a strategic and unique marketing strategy. This strategy evolved from Ben’s desire to never rely on anyone else to find clients, and we can confidently say he is nailing it.

This episode is a deep dive into the exact process Ben used to market his business and attract clients from day one. You’ll hear about the coaches, programs and mentors Ben has leveraged in building his business, why a support network has been a vital part of his success, how he promoted his live workshops and the impact they had on his audience, Ben’s total game changer when it comes to explaining his fees to prospective clients and why incremental improvements trumps trying to ‘jump the great wall’ every time.

Show Notes:

Get Unstuck book by Ben Nash - http://bit.ly/get-unstuck-book

Pivot Wealth - www.pivotwealth.com.au

Steve Salvia - www.blackwing.com.au

The three R's Worksheet - http://bit.ly/RRR-worksheet

Simon Bowen - www.modelsmethod.com

XY Adviser Online Training Platform - https://www.xyadviser.com

General Disclaimer - https://www.xyadviser.com/disclaimer/

This podcast is proudly supported by Netwealth (www.netwealth.com.au), an ASX listed company ranked #1 for overall platform functionality and user satisfaction by Investment Trends for the past three years.

Netwealth understands that the Financial Advice landscape is changing and is providing market leading technology to help you explore new perspectives and realise new efficiencies. Through excellent customer service and expertise, Netwealth are working with XY Advisers to innovate and drive Financial Advice forward.