

Why does the same amount of effort produce wildly different results?
Sep 5, 2025
Discover the complexities of managing popular open-source projects and the quest for authenticity in a world dominated by algorithms. Hear about firsthand experiences connecting with industry leaders and personal anecdotes from a recent trip to Toronto. The speakers delve into the relationship between effort and outcome, exploring why different endeavors yield varied results. They also emphasize the importance of genuine enthusiasm in audience engagement and the challenges of sustaining excitement in bootstrapped projects.
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Prioritize Real Human Content
- Manage your social feeds to avoid algorithm-driven copycat content and curate for human connection.
- Show up honestly and share what you’re actually working on instead of crafting posts solely for engagement metrics.
Numbers Are Not True Fans
- Big view counts can be mostly algorithmic and not equal to loyal fans or business value.
- Email replies and live chat participants reveal your true engaged audience worth cultivating.
Use Channels For Different Goals
- Treat YouTube as a marketing channel and optimize for views there, while using Twitter/Blue Sky for authentic daily thoughts.
- Convert engaged viewers into email subscribers and reply-driven relationships to increase real value.