How I Built This with Guy Raz Live Episode! Tofurky: Seth Tibbott
Jun 3, 2019
Seth Tibbott, founder of Tofurky, shares his inspiring journey of building a plant-based powerhouse while living in unconventional setups like a barn and a treehouse. He discusses the innovative launch of the iconic Tofurky roast, which started from humble beginnings and grew amid the rising demand for vegetarian options. Tibbott reflects on his early struggles with tempeh production and the importance of family support, ultimately leading to Tofurky's massive success, now generating $40 million in annual sales.
AI Snips
Chapters
Books
Transcript
Episode notes
Picky Eater
- Seth Tibbott, Tofurky's founder, disliked Thanksgiving as a child due to his picky eating habits.
- His mom would sneak him peanut butter and jelly sandwiches under the table.
Naturalist
- After dropping out of college, Seth Tibbott became a naturalist and taught outdoors.
- He discovered a love for teaching children in nature.
Becoming Vegetarian
- Inspired by "Diet for a Small Planet" and a lentil dish, Seth Tibbott became a vegetarian.
- Initially, his vegetarian diet wasn't very healthy.
