In Episode 7 of Season 3, of Driven By Data: The Podcast, Kyle Winterbottom is joined by Vlad Jiman, Director of Data at NBrown Group, where they discuss formulating a winning data strategy to secure investment for phase 1 data transformation, which includes;

Being involved in the largest IPO on London Stock Exchange
The overinvestment in Data Science
The award-winning Data Transformation at Pets at Home
In charge of one of the 5 key strategic pillars of a UK Top 10 online retail organisation
The heritage of NBrown Group and how they were the first organisation to send products direct to consumer via post
How they moved Data from an enabler to a key strategic pillar within the PLC
Why you have to have a holistic approach, not a tactical one
The three pillars of the data strategy that he has put together
The importance of speed
Building a cloud native, end to end data platform
Why most organisations are still paying lip-service to Data Culture
Why everything has to start with “Why?”
How data immaturity can mean investment in data has better returns than investment in other parts of a business
Why most CEO’s no longer need to be convinced of data
Why you can move a lot quicker than people think
Why the organisation will drive the transformation if done properly
Why a breaking point in a transformation with new people can be a good thing
Why the operating model should be the first priority to get right
Why tech is one of the things that can help you outpace the competition if you know what you’re doing
Why Data Governance is now done in a more sophisticated way
Identifying Data Champions in the boardroom
Why there are so many issues with “Data Literacy”
Data Culture = The trifecta of; curiosity, access, and knowledge
The reasons why most Data Strategies fall down the hole
The skillset/experience that Data Leaders require to succeed with Data Strategy and Transformation
Faith, Fear and Finance; the 3 pillars of a business case
Why data is likely to cost 10-15% across every transformational project

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