Big Technology Podcast Perplexity’s CEO on Its Plan to Displace Google Search With AI Answers — With Aravind Srinivas
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Feb 14, 2024 
Aravind Srinivas, CEO of Perplexity, discusses how his AI-powered search engine aims to disrupt Google. He explores the shift toward conversational inquiries and the role of personalized search experiences. Srinivas offers insights on the challenges startups face in the AI space and how Perplexity emphasizes sourcing to enhance transparency. He also candidly addresses Jeff Bezos's investment in the company and shares thoughts on how AI could reshape digital advertising and content attribution for publishers.
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User-Centric Search
- Current search engines prioritize advertiser profits over user experience.
- Perplexity aims to create a user-centric model, saving time and increasing curiosity.
Conversational Search
- Perplexity enables well-informed questions rather than just keywords.
- This conversational approach allows for personalized interactions not possible with traditional search.
Answer Engine vs. Link Engine
- Perplexity and Google represent different search approaches.
- Perplexity acts as an answer engine, while Google primarily directs users to links.