Perplexity’s CEO on Its Plan to Displace Google Search With AI Answers — With Aravind Srinivas
Big Technology Podcast
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The Future of Digital Advertising
This chapter explores the transformative landscape of advertising in the digital age, highlighting the importance of quality traffic and user engagement for publishers and advertisers. It examines the potential of AI to create new advertising models that prioritize transparency, efficiency, and a direct connection between creators and users. Additionally, the discussion contrasts emerging AI technologies with traditional methods, emphasizing the need for equitable systems that enhance user experiences and reshape the advertising economy.
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