The Google Ads Podcast Google Ads Strategy: Removing Google’s Algorithm From Standard Shopping
John scaled campaigns to 130% without hitting a point of diminishing returns in either the Media Efficiency Ratio (MER) or Customer Acquisition Cost (CAC). Let's explore how he achieved this impressive feat.
In this episode, John shares a quick update on the low tROAS bidding strategy. He identified an issue many of you have also been experiencing and what you can do to improve your campaigns. The predictive bidding strategy is not as efficient as we expected, resulting in higher Cost Per Click (CPC).
To overcome this challenge and maximize campaign performance, John devised a strategy centered around removing Google's algorithm from Standard Shopping. Discover John's methodology and understand how you can apply it to your own Google Ads campaigns, listen to this episode now.
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0:00 Google Ads Strategy: Removing Google's Algorithm from Standard Shopping
4:42 Scaling with Max Clicks bidding
6:49 The tROAS bidding strategy was over clicking
8:18 Google’s algorithm doesn’t know enough
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