CSM Practice - The Customer Success Podcast The Ultimate Guide: Customer Success vs Customer Support
Customer support and customer success play crucial roles in any business. However, when these teams operate independently, it can lead to issues for both the customers and the business.
In this insightful episode, we explore the vital connection between Customer Success and Customer Support with our special guest, Mikael Blaisdell, Executive Director at The Customer Success Association. Mikael brings extensive expertise in Customer Support, shedding light on the alignment and collaboration between these essential functions.
Key Points:
- Separation Benefits: Insights on the benefits of separating Customer Success and Customer Support.
- Distinct Goals: Highlighting distinct goals and performance indicators for both functions.
- Efficiency Through Specialization: Discussing increased efficiency through specialization and managing scalability challenges.
Join us in this thought-provoking discussion as we unravel the intricacies of Customer Success and Customer Support, providing valuable insights and perspectives.
Watch the full episode here: https://youtu.be/TWlWsuFVoh4
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Additional Resources:
📑 Blog: Customer Support 2.0 and the Rise of the Portfolio Success Manager
https://bit.ly/47Drtx7
🎥 Video: 😳 Customer Success vs. Customer Support: What's the difference?
https://youtube.com/shorts/Paq5q1dcfaE
⏬ Download Infographics: Customer Success vs. Customer Experience
https://bit.ly/4aReQBz
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