

1132: Infrastructure First: Where AI Actually Adds Up | Steve Sutter, CFO, Celigo
4 snips Oct 5, 2025
Steve Sutter, CFO of Celigo and seasoned finance leader, shares his insights on integrating business processes through innovative automation. He emphasizes the importance of unit economics and sustainable growth strategies, balancing aggressive marketing investments with solid financial discipline. Sutter advocates for quickly acknowledging failures to pivot towards success, and he elaborates on leveraging AI to enhance workflow efficiency. His approach to resource allocation embodies both artistry and accountability, making finance a pivotal ally in business success.
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Integration As Infrastructure
- Celigo is an integration infrastructure that moves data between SaaS apps and data stores to enable business processes.
- This plumbing lets companies build sophisticated workflows without disconnected silos.
Math Before Scale
- Build a sustainable business model by rigorously calculating unit economics before scaling.
- Use finance's aggregate vantage to allocate scarce resources across engineering, product, and GTM.
Be Intentional With GTM Investment
- Invest aggressively in sales and marketing when needed but define the efficient go-to-market you expect to reach.
- Coach CRO on quota-to-OTE ratios, sales-engineer ratios, and unit economics for each pipeline stream.