100% Real With Ruby; no #BS nutrition, fitness, fat loss, muscle, macros + mindset

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399; Jeff Hoehn why the bulk-cut cycle fails women: the truth about building your physique \

May 2, 2025

01:10:14

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do you keep telling yourself "i'll build muscle after this next fat loss phase"... but that phase never really ends?

: you can't out-diet poor training. and you can't shortcut the time it takes to actually build muscle.

• what if your "maintenance" calories are actually holding you back?

• why obsessing over the scale is stopping your physique progress

• how to break free from the bulk-cut-bulk-cut loop for good

this is the episode that will change how you see training, fueling, and results.

refocus on your training intensity—are you truly pushing close enough to failure?

fuel like you mean it—undereating doesn’t build muscle (and yes, carbs are your friend).

commit to a building phase that lasts longer than you think you need (12 months minimum).

stop measuring your worth by the scale—track your strength gains instead.

like this convo? share it with a friend who needs the tough love.

i want to hear from you—want to come on the podcast and talk about your journey? message me.

find me @transformxruby on instagram

ask podcast questions:

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apply for a free consult: https://docs.google.com/forms/d/e/1FAIpQLSfqaxMDfbPYPYVui3BgSClnDXTj4BWjRvPkbBHuK5CP7SQsIw/viewform?usp=sf_link direct link to

dm me on ig: https://ig.me/m/transformxruby

Find jeff here; https://www.instagram.com/jeffhoehn_/

scroll down for time stamps

Building muscle requires a training stimulus, not just diet.

Many women make the mistake of not eating enough to build muscle.
Focus on performance metrics rather than just scale weight.
Training close to failure is essential for muscle growth.
Nutrition plays a critical role in optimizing training performance.
Body composition is key to understanding fat loss and muscle gain.
Mindset affects how individuals approach training and nutrition.
Optimizing metabolism can enhance fat loss phases.
Finding joy in training can lead to better long-term results.
The scale should not be the only measure of progress. Your body needs fat to function properly.
Training properly can lead to muscle growth.
Nutrition must align with training for effective results.
Quality food choices are crucial for muscle building.
Managing stress is essential for muscle retention.
Building muscle takes time and patience.
You can maintain muscle without being in a surplus.
Cardio can aid recovery and overall health.
Tracking nutrition can help create awareness.

Stress management is key to achieving body composition goals.

"You can't diet on muscle."

"It's glorified yo-yo dieting."

"You actually never give it time."

"Women need to train differently than men."

"We want fat loss, not weight loss."

"Muscle growth is a slow process."

"You're not made out of wood."

"You can start to build muscle."

"Nutrition needs to match training."

"Training is super important."

"Building muscle is a slow process."

"You can't be in a deficit forever."

"Eat enough for long enough to see changes."

"Stress on the body is a huge factor."