Will has over a decade of experience helping SaaS and software businesses solve their strategic financial challenges. During that timeframe, Will has led, operated, advised and/or invested in over 100 SaaS and software companies. In March 2019, Will founded KPI Sense to re-invent the concept of outsourced CFO and FP&A work for SaaS and Software businesses. Using tech-enabled automation and vertical market expertise within SaaS, KPI Sense offers a blended product and service solution that allows companies to tackle all of the financial needs, including financial modeling, analytics, forecasting, budgeting, fundraising and M&A.