The Progressive Property Podcast Running Down a Rabbit Hole
Learn how to maximise your opportunity to get property deals as Kevin answers your property questions and gives advice on how not to get stuck in the marketing rabbit hole. Learn the importance of ensuring you are consistently marketing yourself and your service, the importance of having a marketing action plan and how to identify no go deals.
KEY TAKEAWAYS
- The key to success in property is that you consistently market. Do not believe something is a deal until it materialises as a deal. When an opportunity arises from your marketing techniques, chase the deal but do not turn off the marketing tap. Continue to market for more opportunities, since that opportunity may not materialise into a viable option.
- Many people are constantly going after something, and getting disheartened when they don’t get it and they have nothing else lined up in their pipeline. You have to build the pipeline of opportunity by consistently marketing. You need to be persistent in your marketing and ensure you are doing a little bit of everything. One marketing technique is not necessarily better than the other, a combination of techniques may accumulate into a deal.
- Put together a marketing plan. Start structuring it around consistent actions. Decide what marketing techniques you are going to put out there each week. No matter how many times the phone rings, you should continue to execute your marketing plan week after week. It is not about waiting for that one deal that is going to ‘make it’, it is about consistently doing lots of little deals. Know that if you trust this process a deal will come.
- Not every property that is on the market either for sale or for rent is going to be a deal, but there are always deals out there. When you get further into your property career you will soon be able to analyse a potential deal and move on from it. Learn how to stop chasing a deal that was never there and stop wasting your time on non-deals, when you could be marketing for more opportunities.
BEST MOMENTS
“If it turns into a deal, brilliant. What you have to do is make sure you are lining up a lot more opportunities behind it. You don’t want to be going back to square one.”
“There is no point getting a deal, that you don’t know how to fill.”
“You need to be consistently doing a little bit of everything.”
VALUABLE RESOURCES
No Money Down Book
ABOUT THE HOST
Kevin McDonnell is a Speaker, Author, Mentor & Professional Property Investor. He is an expert when it comes to creative property investment strategies. His book No Money Down: Property Invest talks about how to control and cash flow other people’s property to create financial freedom.
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