Ian and Aaron discuss hiring challenges and a controversial take, Aaron's course progress, the need for a stage name, life automation, and more interesting topics like toothpaste brand competition and MySQL 9 release excitement.
Consolidating email communications under one domain to simplify processes and align with marketing strategies.
Optimizing course branding with individual domains for improved SEO benefits and focused messaging.
Building a personalized calendar and financial system integrating various functionalities for tailored efficiency and content creation potential.
Deep dives
Consolidating Sending Domains
All email communications for various courses will now be sent from erinfrancis.com instead of multiple sending domains, simplifying the process and aligning with a marketing strategy.
Separate Domains for Each Course
Each course will have its own domain to improve SEO benefits and marketing focus, allowing for clearer branding and individual course messaging.
Master Courses Strategy
Adopting a similar strategy to 'Mastering X' courses, a new approach will consolidate under 'Master' domains, such as masteringmysql.com, to align with industry patterns and improve engagement.
Website Alignment with Course Focus
A redesign of the personal website to prioritize courses and offerings, inspired by successful examples from other industry leaders like Wes Boss, to create a focused business property highlighting courses and content offerings.
Building a Personal Calendar and Financial System
The podcast discusses the host's endeavor to build a personal calendar and financial system to streamline budgeting and bookkeeping tasks. Despite some skepticism from the co-host about the necessity of such a complex system, the host emphasizes the need for a customized solution tailored to address his specific requirements. The project aims to integrate various functionalities like transcribing videos, tracking business expenses, and automating financial processes, showcasing a blend of personal interest and content creation potential.
Determining the Viability and Flexibility of the Project
The conversation delves into the host's contemplation regarding the project's adaptability and potential for scalability. While the co-host highlights the importance of being ready to abandon the project if it proves unfeasible, the host expresses a willingness to explore different paths and adjust the project scope as needed. Acknowledging the balance between personal passion, content creation, and business efficiency, the host finds rejuvenation in coding as a hobby while steering the project towards fulfilling his unique needs and interests.
Ian & Aaron talk about Ian's adventures with hiring (and Ian unveils a blisteringly hot take), how Aaron's course performance, why Aaron needs a stage name (maybe), and a lot more.
