The Game with Alex Hormozi Downsell Your Upsell | Ep 379
Mar 29, 2022
Discover how to boost your sales by offering more for less! Learn why customers crave outcomes over memberships and how this can enhance cash flow. The importance of selling defined programs is emphasized, highlighting its benefits for service businesses. Strategic pricing adjustments can elevate service value and lead to better deliverables. Alex shares insights on attracting higher-quality customers and the lessons he's learned on his journey from $100M to $1B in wealth. Dive into the secrets to sustaining customer trust and continuity!
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Sell Defined Programs, Not Recurring Services
- If you sell a service, create an upfront program with a defined end and a clear promise.
- This is easier to sell than a recurring subscription and provides better cash flow.
Sell Outcomes, Not Memberships
- Customers desire outcomes, not memberships. Design programs that deliver specific results within a set timeframe.
Price Anchoring for Continuity
- Price your initial program higher to anchor the value of your services.
- This makes the continuity offer seem like a better deal.