Mark Barden: A Beautiful Constraint Mark Barden is the author of A Beautiful Constraint: How To Transform Your Limitations Into Advantages, and Why It's Everyone's Business*. Working with constraints is more and more the norm in today’s organizations. Dr. Seuss was an early example how a constraint helped him develop a style that became uniquely his own. Even if you believe in the potential from constraints, it doesn’t mean you still like them — especially early on. “We are the stories we tell ourselves.” -Mark Barden “As a marketer, you go nowhere if you don’t understand the needs of your audience.” -Mark Barden “Anybody with the right mindset, the right method, and the right motivation, can be better.” -Mark Barden Discover More Activate your free membership for full access to the entire library of interviews since 2011, searchable by topic.