AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Media Intelligence
Transformation of ad tech and supply in an AI-driven world feat. Microsoft
Jun 20, 2024
Microsoft's Rukmini Iyer discusses AI in ad tech, focusing on privacy, data clean rooms, and hyper-personalization. They explore the role of AI in advertising efficiency, ethical practices, and content analysis, emphasizing the need for agility and user relevance in the evolving tech landscape.
19:43
Episode guests
AI Summary
AI Chapters
Episode notes
Podcast summary created with Snipd AI
Quick takeaways
- Microsoft Advertising focuses on AI for ad creation efficiency and privacy protection.
- Data clean rooms support secure collaboration and uphold data protection standards for advertisers.
Deep dives
Microsoft Advertising's Focus on AI and Ad Tech Innovations
Microsoft Advertising is deeply involved in AI, with a focus on large language models (LLMs) before GPT-4 integration and utilizing AI components like Azure AI and Microsoft Research. By leveraging AI, Microsoft aims to drive efficiency in backend processes like labeling and editorial tasks, enhancing the overall ad creation experience for users. The company's strategic approach post-cookie deprecation prioritizes privacy and aims to empower partners to thrive in the evolving advertising landscape.
Get the Snipd
podcast app
Unlock the knowledge in podcasts with the podcast player of the future.
AI-powered
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode
Save any
moment
Hear something you like? Tap your headphones to save it with AI-generated key takeaways
Share
& Export
Send highlights to Twitter, WhatsApp or export them to Notion, Readwise & more
AI-powered
podcast player
Listen to all your favourite podcasts with AI-powered features
Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode